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About Us

Don Crawford & Associates offers a very experienced roster of professionals in insurance, risk management, and financial services. As an independent insurance agency, we are dedicated to helping our customers protect their bottom-line by identifying personal and business-specific risks and finding the best protection at the lowest possible cost. Our team wants to be a member of your team!

In January 2022, Don Crawford & Associates joined the U.S. Retirement & Benefits Partners (USRBP) family of firms. USRBP is one of the nation’s largest independent employee benefits and retirement services specialists. This partnership allows us to expand our service offerings and leverage national resources while continuing to be your local and trusted agency.

Dal Watson

President & Owner

On January 1, 2019, Dal completed a transaction with Don Crawford to purchase his insurance agency and office building. With Don’s gracious permission, we will continue to call this agency Don Crawford & Associates. Dal has over thirty (30) years of insurance industry experience and works with employers in Texas and New Mexico.

Dal has lived in Midland/Odessa for over 50 years, raised family here and is committed to this area. He understands the ups and downs of our energy economy. Our agency is here to serve you and your business and find solutions that meet your needs.

Outside of work, Dal has had a lifetime passion involving various sports as a player, parent, coach, broadcaster, and sports official. Dal played football at Texas Tech in the 1980’s. Today, Dal is still actively involved in sports, but now as a football and basketball referee as well as a baseball umpire to give back to this area’s sports communities.

Our Experience Makes the Difference!

We are so blessed to have a wonderful staff of customer service professionals here at our agency that collectively have over 100 years of combined employee benefit industry experience. They are by far the most experienced and knowledgeable account management team in the area.

Dal Watson – President & Owner

Lance Botkin – Sales Director

Ismael Rodriguez – Sales Director

Donna Gillette – Office Manager


Debbie Brumley – Account Executive

Silvia Corella – Account Executive

Susan Glasgow – Account Executive